Introducing the Lowrance Elite 9 Ti

The best-selling series of 2016 just got bigger.

Introducing the Lowrance Elite 9 Ti – bigger and better for only R21 750.

Features specific to the Elite 9 Ti include:

  • Lowrance-exclusive, high-resolution, 9-inch, LED-backlit colour display.
  • Easy-to-use touchscreen.
  • Touchscreen provides fast, fingertip access to all Elite-9 Ti features.
  • CHIRP Sonar, StructureScan®HD and DownScan Imaging™.
  • Top-of-the line sonar technologies provide the best possible view of the environment beneath your boat. StructureScan® HD requires optional TotalScan™ transducer.
  • TrackBack™.
  • Scroll back through your sonar, SideScan or DownScan history to review structure or fish targets and mark the location with a waypoint.
  • Internal GPS antenna.
  • Highly accurate, built-in GPS antenna.
  • Built-in wireless connectivity.
  • Access to the GoFree™ Cloud where you can shop, purchase, download and immediately use Insight maps, and third-party maps from GoFree partners.
  • Boat Integration and System Control.
  • Bluetooth® control of Power-Pole® shallow water anchors and SmartSteer™ control of Motorguide® Xi5 Trolling Motors
    microSD card slot.

About the Elite Ti Series

With more viewing options than any competitor, Elite Ti models come standard with CHIRP sonar across more frequencies, exclusive and instant TrackBack™ sonar history recall and compatibility with the TotalScan™ all-in-one Skimmer® transducer, providing CHIRP and StructureScan® HD with SideScan and DownScan Imaging™.

All Elite Ti models use proven high-resolution imaging frequencies — both 455 and 800 kHz — for StructureScan HD, DownScan Imaging and DownScan Overlay™ for super-fine, incomparable detail. Only StructureScan HD imaging makes available the widest side-scan range in fishing. With a max range of 300 ft. to each side of the boat, Elite-Ti is easier to use, eliminating multiple passes.

You will spend less time idling and more time fishing with Elite Ti.

Superior networking features including NMEA 2000® (excluding Elite-5 Ti) and wireless connectivity that not only delivers notifications about new software updates, but allows you to download new software directly to the display, for the Elite Ti and all connected NMEA 2000 devices. Elite Ti features onboard Service Assistant and Network Analyzer Wi-Fi service tools, enabling you to send system reports, screenshots and software version information directly to Lowrance Customer Service. Wi-Fi also connects you to the GoFree® Shop, allowing you to upload sonar data or download custom maps from your Insight Genesis™ account. Bluetooth® wireless capability enables control of C-Monster® controlled single- or dual- Power-Pole® installations directly from the Elite-Ti touchscreen.

The Elite Ti Series features a clean, rugged design. Just what you would expect from Lowrance. Matching great performance and exceptional features with easy-to-use operation.

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Cash back with Lowrance HDS GEN3

Get up to R3 150 CASH BACK when you buy any HDS GEN3 fishfinder/chartplotter.

How to qualify and redeem your cashback offer:

  1. Purchase a qualifying product between 1 September 2016 and 31 October 2016.
  2. Wait 14 days.
  3. Complete the claim form here. All claims must be submitted before 30 November 2016 in order for you to be eligible to receive cashback. No claims after this date will be accepted. If you would prefer to claim by post, please click here to download the postal claim form. All postal forms must be received by 30 November 2016.

Qualifying products include:

  • HDS-12 GEN3 ROW NOXD (cash back of R3 150)
  • HDS-9 GEN3 ROW NOXD (cash back of R2 370)
  • HDS-7 GEN3 ROW NOXD (cash back of R1 580)

To qualify for a claim, please ensure that you meet the following criteria:

  • You are the owner of the chartplotter.
  • You have purchased your qualifying chartplotter between 1 September 2016 and 31 October 2016 from an eligible retailer.
  • You are claiming at least 14 days after purchasing your chartplotter.
  • You have digital copies of your purchase invoice(s)/receipt(s) ready for uploading during the claim process.
  • You have your bank details ready to be entered during the claim process.
  • You consent that Navico and the retailer from where you purchased your product may discuss details of your purchase to confirm if products have been returned. Information will be used to detect fraudulent claims only and not used for any other purpose.
  • You have fully read and accept the Terms & Conditions of this promotion.

Send us an email to order your Lowrance HDS GEN3


Lowrance HOOK series

For Any Angler. Anywhere.

Lowrance has introduced the HOOK™ series of fishfinders, chartplotters and combos.

Lowrance HOOK models represent a radical approach to the basics. No gimmicks, no skimping or shortcuts. Just the basics the way they were meant to be: reliable, well-made and perfectly suited to your lifestyle. All at a price that’s honest and makes good sense.

The essential features from Lowrance’s legendary leadership in marine electronics are built in to every Lowrance HOOK model. The brightest displays, the easiest-to-use interface, the quick-release bracket and multiple mounting options, as well as CHIRP sonar for the best target separation and minimal clutter.

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Key features of the Elite Ti

Featuring 7-inch and 5-inch touchscreen fishfinder/chartplotter combos, the Elite-Ti series has a simple, easy-to-use interface, proven Lowrance navigation technology and support for TotalScan™, an all-in-one Skimmer® transducer that provides all your sonar – Broadband, CHIRP and StructureScan® HD with SideScan and Downscan Imaging™ – with only one transducer install. The Elite Ti also features wireless connectivity that allows you to download software updates and Insight Genesis® custom maps – for immediate use.

Key features

  • High resolution display: Lowrance-exclusive, high-resolution, LED-backlit color display
  • Easy-to-use touchscreen: Touchscreen provides fast, fingertip access to all Elite-Ti features
  • CHIRP Sonar, StructureScan® HD with DownScan Imaging™: Top-of-the line sonar technologies provide the best possible view of the environment beneath your boat. StructureScan HD requires an optional TotalScan™ transducer.
  • TrackBack™: Scroll back through your sonar, SideScan or DownScan history to review structure or fish targets and mark the location with a waypoint.
  • SmartSteer™: SmartSteer™ control of MotorGuide® Xi5 Trolling motor with PinpointGPS, and the Lowrance® Outboard Pilot.
  • Internal GPS antenna: Highly accurate, built-in GPS antenna.
  • Built-in wireless connectivity: Provides access to the GoFree™ Cloud where you can shop, purchase, download and immediately use Insight maps, and third-party maps from GoFree partners.
  • microSD card slot
  • Quick Release bracket

The Elite Ti has your fishfinding needs covered… and then some. Contact us to get your hands on one today!

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Wireless Pilot Controller

LOWRANCE introduces a compact Wireless Pilot Controller

Take control of your autopilot from anywhere on board with this easy to use, pocket size, wireless remote controller. Perfect for all types of motor and fishing boats. A simple process to engage or disengage gives you the ability to control your direction, with a 1 or 10 degree course change, from 30m from the waterproof Bluetooth base station. Simple to fit and connect to existing systems, up to 4 remotes can be paired to the base station.

Control from anywhere in your boat

Designed to provide complete control from anywhere on the boat, the new Lowrance Wireless Pilot Controller is made up of a small and lightweight waterproof Bluetooth base station. It also includes micro-C connections, pairs with up to four remotes, and is compatible with Lowrance Outboard Pilot systems.

Small and up to 30m range

The Wireless Pilot Controller Remote is perfectly sized to fit into your palm. The unit has a series of clearly marked keys, and an LED status light to allow for fast and accurate autopilot access. A mode button allows you to toggle through the available pilot modes. Two dodge keys enable you to programme turns by 1- or 10-degree increments. There is also a Pilot Standby button for the ultimate in safety and a large Auto key. Easy to install, the remote has a range of up to 30 metres.

Wireless Pilot Controller

Wireless Pilot Controller

The Wireless Pilot Controller remote comes with a handy lanyard or optional wrist strap, for instant device access. The base station can be mounted on deck or with a pole mount.

Key features

  • Wireless remote control for autopilots
  • Cost effective solution
  • User range of up to 30 meters
  • Compact handy size
  • Easy to use
  • Up to four units per base station
  • Low power consumption & LED operations status
  • Easy to retro fit
  • Compatible with Lowrance autopilots
  • Compatible with Lowrance NAC-1

Contact us to get yours today!

GoFree with Lowrance

Lowrance is on cloud nine with GoFree technology

Lowrance (a world-leading brand in fishing electronics since 1957) recently announced the availability of the newly-launched GoFreeTM Shop and wireless, cloud-enabled features on its full line of HDS Gen3 and HDS Gen2 Touch multi-function displays.

GoFree with Lowrance

GoFree cloud-enabled technology allows you to receive automatic software update notifications, and download and install these updates directly. This guarantees the most up-to-date operating system with all of the latest features. One of the most exciting new features is access to the GoFree Shop directly from the displays. With the GoFree Shop, you can purchase, download and immediately use Insight maps, and other third-party maps from GoFree partners (directly from the home screen of an HDS Gen3 or Gen2 Touch display).

Enjoy access to INSIGHT GENESIS

GoFree technology also provides you with access to the crowd-sourced INSIGHT GENESIS®. An easy-to-use, cloud-based tool, INSIGHT GENESIS allows boaters to open a free account, upload sonar logs, and download up-to-date, personalised contour maps and contribute to the community based Social Map.

“With the addition of the GoFree cloud-enabled technology on our HDS Gen3 and Gen2 Touch displays, we have changed the face of fishfinding and electronic navigation,” said Leif Ottosson, CEO, Navico.

“Anglers can download charts and updates and upload sonar logs directly to their unit on the boat. Anglers will be able to get on their boats and go, confident that the charts and software they are using are the latest and most accurate versions, so they can catch more fish and make the most of their time on the water.”

Accessing GoFree services

The new HDS Gen3 comes with wireless connectivity built in. Accessing the GoFree services is a simple process of linking to the local wireless or 3G service and logging into the GoFree Shop. For those with HDS Gen2, access is available with a simple software upgrade and the addition of a GoFree WIFI-1 wireless module.

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For more information on the Lowrance HDS Gen3, the HDS Gen2 Touch, the entire Lowrance line of marine electronics, please click here. For information on GoFree visit



Say hello to the HDS Gen3

Introducing the much-anticipated HDS Gen3

Lowrance, a world-leading brand in fishing electronics since 1957, announced today the launch of the High Definition System (HDS) Gen3 fishfinder/chartplotter series. The next revolutionary step forward for the world’s top-selling and award-winning multi-function display, HDS Gen3 is available in 7-, 9- and 12-inch models and combines a faster processor with enhanced, built-in fishfinder technologies, as well as a modified menu system that’s even easier to use.

HDS Gen3

HDS Gen3

Quicker, fingertip access to all features

With an improved Lowrance user interface plus multi-touch and full keypad operation, the HDS Gen3 series provides quicker, fingertip access to all features – along with an enhanced, lightning-fast processor for more responsive performance. Instinctive, icon-driven commands are easy to learn, and convenient features such as scrolling menus, cursor assist, snap-to setting markers and preview panes with quick-touch slider bars, provide a user-friendly feel, similar to operating a smartphone or tablet.

The fishfinder of choice

Each HDS Gen3 model comes standard with today’s most advanced fishfinding technologies – from StructureScan® HD and DownScan Imaging™, which provide picture-like images of fish-holding cover – to CHIRP Sonar for improved target separation and superior noise rejection for clearer, easy-to-see bait fish and game fish targets. When combined with Lowrance’s TrackBack™ feature, these sonar technologies combine to make HDS the fishfinder of choice for anglers worldwide.

Built-in wireless capabilities

Additionally, the HDS Gen3 features built-in wireless connectivity for convenient mapping and software downloads directly to your fishfinder/chartplotter, as well as connection with mobile devices using the Lowrance GoFree App. All HDS Gen3 models are also plug-and-play compatible with performance-enhancing options such as SpotlightScan Sonar™, Broadband Radar™, SonicHub® Marine Audio, SiriusXM® Marine Weather and audio, Class B AIS and DSC VHF, as well as the recently released SmartSteer™ control for MotorGuide® Xi5 electric-steer trolling motors and the Lowrance Outboard Pilot.

“Since 2008, anglers worldwide have relied on Lowrance HDS systems to make the most of their time on the water,” said Leif Ottosson, CEO, Navico. “Not only does HDS offer today’s most advanced fishfinder technologies, the collection of optional mapping solutions and performance modules cannot be surpassed by any fishfinder/chartplotter in the industry.”

Easy integration with the HDS Gen3

Providing anglers with the most expansive list of mapping-upgrade options, HDS Gen3 is compatible with the complete collection of Navionics® charts, as well as C-MAP MAX-N+ and third-party mapping partners, such as NV Digital Charts. HDS Gen3 can also utilise the Insight Genesis™ map-creation tool, which allows users to create and share high-definition contour maps from personalised sonar recordings. All charting options can also be used with Insight Planner™ PC navigation-planning software. In addition, Easy Routing and AutoRouting features are available globally, outside of the Americas, with C-MAP MAX-N+ and Navionics charts, respectively.

Contact us to get yours today!